I worked as Creative Director on this project for homeless charity St Mungos. The campaign told a story of homelessness from a dog’s point of view. I developed the initial concept into a script and animation – plus various social media cut downs and ad formats. The campaign helped St Mungos fundraise thousands to tackle homelessness and led to a further Christmas version and TV ad because it had performed so well. The full version of the film can be seen here: https://www.youtube.com/watch?v=i5Gy-h8cUN0

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